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What Is Search Engine Optimisation in London?

SEO is the process of optimising webpages for the different ranking factors used by search engines. For instance, backlinks are known to have a huge impact on the ranking of a webpage. Because of this, one SEO technique is to build high quality and relevant backlinks to boost the rankings of a website.

SEO has a multitude of different aspects, but ultimately, there is only one goal: to optimise a webpage in such a way that it aligns with the ranking requirements of search engines.

This algorithm takes into account hundreds of different elements of a webpage. These ranking factors are used to determine the authority, credibility and relevance of webpages. The most common ranking factors known to webmasters include backlinks, keywords, page speeds and mobile friendliness.
Google processes more than 3 billion search queries every day. It is safe to say that your target customers are using Google and other search engines to look for your products or services. If only your competitors appear for the keywords used by your prospective customers, then you can’t expect to stand a chance against the competition.

The Benefits of London SEO

It is also essential to learn that the search listings on top of the results pages receive more clicks than those at the bottom. According to numerous studies, the top 3 listings receive over 50% of the total clicks. For this reason, you shouldn’t feel satisfied by reaching the first page of the organic rankings. Instead, you should continue using SEO optimisation tactics until you reach the top of the search listings.

By using SEO and ranking for multiple keywords relevant to your London business, it is easy to see how you can accumulate a significant amount of traffic to your website. What’s great about this is that you can enjoy more traffic over the long term without having to shell out a lot of money on online advertising. A well-executed SEO strategy can bring in a steady amount of targeted leads, giving you more opportunities to close deals and make sales.

It also pays to understand that the greatest thing about search engine traffic is that it tends to be laser-targeted. When online users enter a specific query in a search engine, chances are they are closer toward the end of the sales funnel. For example, when somebody searches for “Plumber in London” then that user is probably ready to spend money on hiring a plumber. Our London SEO services drive highly targeted traffic to your website, making turning your visitors into paying customers a lot easier.

Another advantage to improving your search visibility with our SEO agency is boosting brand recognition. London businesses that are listed on top of the results pages tend to be trusted more by online consumers. This is particularly true if your search visibility is paired with a solid presence in various social media platforms. This is precisely the reason why our SEO services also offer social media marketing services. By earning the trust of your target customers, you can expect better conversion rates and increased sales.

You can’t afford to ignore London SEO services if you plan on growing your business. In this Internet age, it is absolutely a must to make your website the foundation of your business. Improving the search visibility of your site with SEO can lead to more targeted traffic, improved brand recognition and ultimately increased sales.

Contact SEO Kent who are a search engine optimisation company in London today to find out how our services can make your business become a success online.

What Is Local, National And International SEO?

Search Engine Optimisation involves making deliberate efforts meant to improve a given website’s ranking on Search Engine Results Pages (SERPS). This means that you have to optimise the website in question, focusing on the available search engines. Although all SEO efforts are aimed at attracting organic user traffic from search engines, there are different ways to go about this; this is where the distinction between local, national and international SEO comes in.

London Local SEO

If you own a local business in London such as a restaurant, doctor’s office or retail store among others, local SEO will help you target locals who are looking for your products. In this case, the keywords used, and content created, should focus on your specific geographical location. Search engines will then be able to prioritise your business with regard to searches made using location specific keywords.

National SEO

London businesses that serve a countrywide market usually aim to attract user traffic from all corners of the country. To achieve this, your SEO efforts should be aimed at improving your company’s ranking in SERPs generated by the search engines used in the country.

The chosen keywords will be more generalised, as you are no longer simply targeting a specific location as in the case of local SEO. Since competition at the national level tends to be much higher, it takes more effort, and resources, to rank for the best keywords.

International SEO

If your London based company serves a global market, shipping products to all corners of the world, or a number of countries, international or global SEO will help your website rank high in SERPs.

The main challenge when it comes to international SEO is simply the fact that not all countries use Google as the main search engine. Some countries such as China, Russia and South Korea have their own independent search engines. As such, your SEO efforts will not be solely focused on improving rankings on Google, but also on any other search engine(s) used by customers searching for the products you sell. This means that different strategies have to be used to achieve the desired results in each of the search engines you want to rank well in.

Before you even think about adopting an SEO strategy to rank your website, it is important that you start by defining your targeted audience. This will help you make an informed decision on whether you need local, national or international SEO.

What is Social Media Marketing?

Social media is a term that is used to refer to sites that are providing radically different social actions. Twitter is a site that has been designed in such a way that people are able to share short messages. Facebook is a site that allows a user to share their update, photos, videos, joining groups, events, and other activities. Many businesses are investing in social media marketing because it has been shown to work.

Social media optimisation in London is an important component of social media marketing. This is a strategy for drawing unique and new visitors to the website. There are two ways this can be done; adding social media links to your content or promoting activity on social media by posting updates. SMM can be effective in helping businesses get direct feedback from their customers, and it will make the business seem more personable. The customers have the chance of asking questions or voicing their complaints.

The number of people accessing the internet has continued to increase, and this provides business a way of reaching their prospective customers. Many people prefer social media marketing, from small business to Fortune 500 companies.

There are many different social media platforms out there, and it is hard to manage all of them. It is a good idea to choose one or two and focus on it. You should choose a platform that is popular with your target audience. Trying to do many at a go will provide you with minimal results, and you will be overwhelmed with the amount of work you will need to do. There is no need of investing a lot of time and effort on a process that is not going to provide a good return on investment.
Social media marketing is a trend that is still growing, and it is not going anywhere any time soon.

What Is Video Marketing?

Video marketing in London is the process of leveraging video to advertise and market your business. Video marketing has become a crucial component of a successful digital marketing plan for a variety of reasons. Not only has it become more affordable than ever before, but an increasing number of consumers are actively watching videos on the Internet more than ever before. This has led to a dramatic increase in marketing budgets being spent on video marketing. Below, we will discuss why it is so important to invest in video marketing in today’s ultra-competitive landscape.

Great Returns On Investment

One of the main reasons you want to focus on video marketing within your marketing mix is due to the high returns on investment. Because online video marketing has become so affordable, it has quickly become a viable option to consider even for small businesses with smaller marketing budgets.

Nowadays, you can advertise on YouTube for a fraction that it would cost you to advertise on traditional TV. This has made video marketing much more viable for those without huge marketing budgets. Not only is it much less costly to do nowadays, but it is also much more effective due to the ability to target your ideal customer. This alone can boost potential returns significantly. It also has the potential to help with your London Search Engine Optimisation (SEO) efforts and can help you achieve a higher organic ranking.

Build Trust

Another reason you want to consider investing in video marketing within your business is due to its ability to help you build and establish trust in your business. Trust is the most important thing to achieve when it comes to boosting conversions within your marketing efforts. Video marketing is capable of engaging your audience like no other medium. Along with this, it can help you present your business and brand in a way that you wouldn’t be able to with other mediums. This can help your target market and target customer feel much closer to your brand and business and help promote a level of trust that can propel your conversions considerably.

Video marketing can offer you a way to drive traffic to your website, provide you with an excellent return on investment, and help you establish trust within your respective market like no other medium. It is simply one of the best places to invest in when it comes to your marketing efforts.

What Is Pay Per Click Advertising?

Pay Per Click (PPC) advertising is a method of advertising that allows advertisers and marketers to pay only when they have their advertisement actively clicked by a prospective customer. Thus, instead of paying for the advertisement itself, the marketer is only required to pay once they have generated a click-through response from the prospective customer. Below, we will be going over some of the advantages of this type of advertising.

Extremely Quick

One of the main reasons why this is such a good advertising method with a lot of potential for marketers and businesses is because it is a great way to generate quick results. With other forms of online advertising and marketing, you generally have to wait a while to see any type of results. For instance, with Search Engine Optimisation (SEO) in London, it can take some time to achieve any kind of results from its implementation. Whereas, with PPC, you can begin generating traffic immediately as soon as you begin your PPC campaign. This alone is going to allow you to generate a good amount of data to further improve your advertisements, drive traffic to your website and/or landing page, and start making sales.

Cost-Effective

Another big advantage that you are going to be able to get from utilising PPC in your marketing mix is due to its cost-effectiveness. Because PPC allows you to effectively target specific buying keywords within your niche, you are going to be able to target the keywords that will allow you to reach the highest converting potential customers/traffic. This alone is going to allow you to reach hot and ready leads much more effectively and efficiently than other marketing methods.

Overall, PPC is easily one of the best ways to maximise the success of your business. Through better targeting and a cost effective approach, it can really provide a significant boost to your business’ bottom line.

What Is Internet Marketing

Internet marketing is essentially the process of advertising and promoting a business through the Internet utilising various strategies. It is a very broad term that encompasses a variety of different strategies that can be used within a business’ marketing mix.

Internet marketing has become the most important form of marketing within any business. Not only are more consumers connected than ever before, but many consumers use the Internet to assist in their purchasing decisions. Because of this, if you are not actively targeting your market through the use of the Internet, you are likely missing out on a large segment of the marketplace. Without a concerted focus on Internet marketing, you are bound to lose out on a significant portion of your industry’s market share.