Local SearchSEO Kent can help you to rank highly in the Google business listings and local search results so your business stands out above the competitors.
National SearchWould you like to reach customers nationally? We can help you achieve this by ranking your website highly in the search engines for the search terms that matter.
International SearchMaybe your business needs to reach customers on an international scale? We have worked with client sites from all over the world to do just this.
Social Media MarketingWe can help build your brand and get your business in front of the right audience using the power of social media.
Facebook AdvertisingWe can leverage the power of Facebook to send traffic to your website. Whether it’s competitions, offers or engaging with your existing customers, we will find the best fit for your business.
Video MarketingYouTube is the second most popular search engine on the planet. Our proven video marketing methods will make YouTube work for you and your business.
PPCOur Google AdWords account setup and Pay-Per-Click management specialists can help you see return on investment with PPC.
Internet MarketingWhether you are looking for content marketing, email marketing or Internet based marketing we can plan and execute the best strategy for your business.
If you are a business owner, there’s a good chance you’ve already heard of search engine optimisation (SEO). However, SEO remains one of the most misunderstood online marketing techniques. When done correctly, SEO services can drive a significant amount of targeted traffic to a business.
The first step to understand SEO is to learn about how search engines function. A search engine can be viewed as a large database of webpages. When online users type in a certain query, the goal of a search engine is to present the most relevant pages for that query. The search engine utilises a complicated algorithm to determine the best possible results.
SEO is the process of optimising webpages for the different ranking factors used by search engines. For instance, backlinks are known to have a huge impact on the ranking of a webpage. Because of this, one SEO technique is to build high quality and relevant backlinks to boost the rankings of a website.
SEO has a multitude of different aspects, but ultimately, there is only one goal: to optimise a webpage in such a way that it aligns with the ranking requirements of search engines.
This algorithm takes into account hundreds of different elements of a webpage. These ranking factors are used to determine the authority, credibility and relevance of webpages. The most common ranking factors known to webmasters include backlinks, keywords, page speeds and mobile friendliness.
Google processes more than 3 billion search queries every day. It is safe to say that your target customers are using Google and other search engines to look for your products or services. If only your competitors appear for the keywords used by your prospective customers, then you can’t expect to stand a chance against the competition.
It is also essential to learn that the search listings on top of the results pages receive more clicks than those at the bottom. According to numerous studies, the top 3 listings receive over 50% of the total clicks. For this reason, you shouldn’t feel satisfied by reaching the first page of the organic rankings. Instead, you should continue using SEO optimisation tactics until you reach the top of the search listings.
By ranking for multiple keywords relevant to your business, it is easy to see how you can accumulate a significant amount of traffic to your website. What’s great about this is that you can enjoy more traffic over the long term without having to shell out a lot of money on online advertising. A well-executed SEO strategy can bring in a steady amount of targeted leads, giving you more opportunities to close deals and make sales.
It also pays to understand that the greatest thing about search engine traffic is that it tends to be laser-targeted. When online users enter a specific query in a search engine, chances are they are closer toward the end of the sales funnel. For example, when somebody searches for “Plumber in Kent” then that user is probably ready to spend money on hiring a plumber. Our Kent SEO services drive highly targeted traffic to your website, making turning your visitors into paying customers a lot easier.
Another advantage to improving your search visibility is boosting brand recognition. Businesses that are listed on top of the results pages tend to be trusted more by online consumers. This is particularly true if your search visibility is paired with a solid presence in various social media platforms. This is precisely the reason why our SEO services also offer social media marketing services. By earning the trust of your target customers, you can expect better conversion rates and increased sales.
You can’t afford to ignore SEO services if you plan on growing your business. In this Internet age, it is absolutely a must to make your website the foundation of your business. Improving the search visibility of your site can lead to more targeted traffic, improved brand recognition and ultimately increased sales.
Contact SEO Kent who are a search engine optimisation company in Kent today to find out how our services can make your business become a success online.